FIND OUT HOW YOU CAN CONNECT TO THOUSANDS OF TEACHERS.
Teacher Tapp provides valuable insights for businesses and researchers seeking to understand which products and services teachers want and need. Find out how school leaders choose their products, what they like (and don’t like) about them, and what size of budget they are working with, by submitting a question to the daily school survey.
Every day at 3.30pm, Teacher Tapp pings its members (teaching staff) a short education survey which they complete on their mobile phones in minutes. This produces a bank of rich, up-to-the-minute data on the daily lives of teaching staff which can prove invaluable to businesses who are researching and marketing products.
There are three options for businesses and researchers who want to be better understand or communicate with teachers: Commissioned surveys & questions, back-catalogue data & education insight reports, and targeted advertising.
Anyone can submit an open question for free via our survey form. We include up to 20% as open questions in the daily polls each week. Priority questions are guaranteed to be included in the daily school survey. Our education experts will help you to craft a question that is most likely to provide the data you need. All questions are multiple-choice, which enables us to perform sophisticated analysis on the responses. You can choose the date that your question is asked and select a subsection of teachers to target.
Back Catalogue Data &
Education insights reports
Businesses can purchase the results of any question from our back catalogue of data from over 1,400 questions. This includes demographic breakdowns by type of school and staff. Save by buying in-bulk or enrich your data by purchasing additional cross-tabs. Purchasing data from the back catalogue is a more cost-effective option than commissioning new questions. You can choose to receive a summary of data and conduct your own analysis or commission us to produce a comprehensive education insight report.
There is one space each day for text-only link to sponsored content or a targeted advertising opportunity on Teacher Tapp. We have seen click rates of up to 35% where the ad is relevant and well-written. Our advisors will work with you to create an effective ad which can be shown to all 3,500 daily users or a target group. We can also target ads based on users’ prior answers, ensuring that click-throughs are likely to be warm leads. We set maximum costs for each campaign so you can manage your budget effectively.
Brands We Work With
We created Teacher Tapp to give teachers a voice and to help people learn about teachers’ lives. Every day we survey more than 3,500 teachers to build a picture of what is really happening in schools. Teacher Tapp works with businesses, charities and researchers from across several sectors, helping them to gain the information they need to develop products and services that meet the needs of schools. We use England’s School Workforce Census to give each teacher a “weight”, ensuring that survey results are representative of all teachers in England.
The Teacher Tapp Co-founders, Professor Becky Allen and Laura McInerney, are former teachers who believe that understanding teachers’ lives will help schools to retain staff and reduce the number of people leaving the profession. Becky is England’s top education data expert, and Laura is the former editor of the newspaper, Schools Week. They developed Teacher Tapp with Alex Weatherall, a former physics teacher, who built and continues to develop the app. Together, the team offer years of experience in the education sector and they are committed to providing custom solutions for businesses, researchers and policymakers seeking to collect the data they need to effect positive change in the education sector.
If you don’t see an option that quite meets your needs, please get in touch. We are able to create customised questions, customised targeted advertising and bespoke bundles to meet your needs and budget. We understand that every business has unique research needs and we are committed to finding the perfect solution for you.
Meet the team
Chief Executive Officer
As Chief Executive Officer at Teacher Tapp, Laura is out and about every day talking to teachers and to potential clients about how we can work together. She is very well-known in the education world as a former teacher and Editor of Schools Week. Luckily for us, she started out in life as a management consultant so is brushing up on her rusty business skills!
Becky spends her days developing questions and analytical routines for teachers and clients. Another former teacher, she has recently escaped from a 15-year career in academia, most recently as a Professor of Education at UCL Institute of Education. The things she learnt in her early twenties in investment banking are helping to ensure Teacher Tapp doesn’t run out of money!
Chief Technology Officer
Alex is, technically, the one who really makes Teacher Tapp work each day. He builds our data infrastructure, our web interfaces and supports app development (which has been done by our friends at Imactivate). A software programmer in his early career, he recently gave up his job as a secondary school physics and computing teacher to work on Teacher Tapp full-time.